Monsha’at is working to strengthen Saudi Arabia’s entrepreneurial ecosystem through a new program that provides shared retail spaces for small and medium-sized enterprises in shopping malls. These spaces will form part of the newly opened “HANDPICKED” store, giving male and female entrepreneurs an affordable platform to showcase their products. The shared spaces enable small and micro businesses to operate in prominent retail locations and reach a broad audience of shoppers. They also create valuable networking opportunities where entrepreneurs can exchange knowledge and experience. The initiative promotes sustainability through a viable business model that helps reduce rental costs for entrepreneurs running small and micro enterprises. The shared spaces feature a diverse selection of retail categories, including perfumes, clothing, accessories, and gifts, supported by appealing offers designed to attract customers. This initiative reinforces Monsha’at’s role in supporting entrepreneurs and delivering projects and programs that promote a culture of self-employment and innovation. The authority also aims to advance entrepreneurial initiatives and encourage the growth of small and medium-sized enterprises, helping increase their contribution to Saudi Arabia’s GDP to 35% by 2030. By introducing shared spaces in shopping malls, Monsha’at hopes to foster collaboration among entrepreneurs and create new opportunities for SMEs across the Kingdom to grow and thrive. It represents an important step toward building a more sustainable and prosperous future for Saudi entrepreneurs.