Sakani Metaverse is an innovative platform launched by the Ministry of Municipal, Rural Affairs and Housing at LEAP 2023. It aims to create new opportunities for marketing residential products and offers a range of features designed to achieve this goal, as explored in this report. At Awamer Alshabaka, our experts provide valuable insights into the Sakani Metaverse project, alongside professional real estate marketing and VR services. To meet our clients’ evolving needs, we continue to expand our augmented reality and metaverse solutions.

What Is the Sakani Metaverse Platform?

As part of its participation in LEAP 2023, the Ministry of Municipal, Rural Affairs and Housing launched Sakani Metaverse under the patronage of Minister Majed Al-Hogail. Eng. Rayan Al-Aql, Head of the Solutions Sector at the National Housing Company, explained that Sakani Metaverse provides a new channel for expanding beneficiary support and improving the homeownership experience without requiring in-person visits. The National Housing Company developed the platform using emerging technologies to keep pace with global trends. Sakani Metaverse is an interactive technology designed to enhance quality of life by allowing beneficiaries to explore different housing options, simulate real-world experiences, review homeowners’ association communities, and view rental offerings. It will also open new opportunities for collaboration and investment with real estate developers, brokers, and service providers across different operational levels and geographic coverage areas, while serving more than six million beneficiaries through multiple platforms. Al-Aql emphasized that Sakani Metaverse will help uncover innovative marketing opportunities for residential products and improve quality of life by creating service channels that overcome geographic and time constraints, enabling providers to target and reach customers wherever they are.

Sakani Metaverse

The digital revolution has opened the door to numerous innovative opportunities for businesses in the housing sector, particularly homeowners’ associations seeking new ways to improve residents’ quality of life. Sakani Metaverse was introduced as part of this transformation and offers several notable features:

• This innovative platform enables housing service providers to create service channels that overcome geographic and time constraints, with a strong focus on reaching and engaging target customers.
• Sakani Metaverse is transforming Saudi Arabia’s real estate sector by providing interactive technology that makes services and experiences more accessible to citizens.
• The technology also provides a virtual environment that brings together homeowners’ association services, allowing housing service providers to explore innovative service delivery and marketing opportunities.
• It enables homeowners’ associations to serve their communities more effectively by delivering high-quality services and improving quality of life in residential communities and suburban developments with shared facilities.
• According to the program, the Sakani Metaverse project aims to improve quality of life, expand service channels, overcome geographic and time constraints, and use artificial intelligence tools to extend beneficiary coverage. It also seeks to enhance the beneficiary experience, make services more convenient, and support innovation in real estate products and marketing opportunities.

In line with LEAP 2023’s theme, “Into New Worlds,” Sakani Metaverse represents an important step toward supporting innovative marketing opportunities for residential products and enhancing quality of life.